GoogleBooks contains a wide variety of material and one never knows what snippet of information one will run across or who it will be about. It’s not just the rich, famous, and well-heeled who appear in old published items.
It could be your run-of-the-mill ancestor looking to trade his shotgun in 1916.
The Fur News was published monthly in Somerville, New Jersey–at least for a time. In December of 1916, Albert Cawiezell of Davenport, Iowa, was looking to trade his rifle in exchange for “star scentless skunks or ferrets.”
I never knew there was such a thing as the Fur News. If your ancestor was involved in the fur trade during the time period it was published–he may be mentioned. He probably won’t be, but the articles, advertisements, and other information may provide you with some additional insight and may even explain a thing or two about your ancestor.
This item tells me that there was an Albert Cawiezell living in rural Davenport, Iowa, in 1916. That may be a clue.
Some items located in GoogleBooks are actually trivial, some are seemingly trivial, and others are obviously significant. The problem is what what ends up being trivial or not depends on the individual research problem.
You should include GoogleBooks in your hunt for your ancestor. Even if he wasn’t a fur trader.